Zeven and Rob's Tribute For Master Blaster Sachin Tendulkar on his 44th Birthday
April 24th, 2016:A creative genius that awes his audience with every piece of work, Rob has created a brand new 'WOW' video in association with Zeven, a multi-dimensional sportswear brand for the God of cricket Sachin Tendulkar, on his 44th Bday.
Inthe video, Rob has used Crust, Zeven’s on-pitch cricket shoes,performance T-shirts, bats and accessories sponsored by Zeven from itsretail line. Through a creative masterstroke Rob has seamlesslyintegrated the products to come together to form a portrait ofIndia's cricket legend, Sachin Tendulkar! Using his skills of precision, theproducts were put into place using threads hung from theceiling at different levels. This was done over a period of 4 daysbut the final outcome is definitely a befitting tribute to the Master Blaster!
Post the shoot, all the gear was handed over to the young enthusiastic kidsof the Andheri East Slum. They look up to Sachin as their idol androle model. The kids were extremely excited to receive the gear and almostinstantly started playing with it.
Adding on Poojaa Kumar Deepak, Leader-Marketing Zeven stated, "When we heard of the concept we werebowled over! Zeven is deeply vested in the sport of cricket and we are glad wewere able to associate with Rob, a creative genius, and Sony Music, tohelp create this amazing tribute for the Master Blaster himself. We areextremely excited about how the video looks."Says Rob, "Sachin is truly theGod of cricket so today on his B'day it gives me immense pleasure to dedicatethis video to him. This is my birthday gift to him and I hope he gets to seethis. Just an acknowledgement that he has seen this will make me very happy. Heis truly a living legend and he will continue to be an inspiration forgenerations."
Kiran Dcruz - National HeadBrand Partnerships & Music Licensing said "When we decided to work on something for the legend SachinTendulkar's Bday we knew Rob had a masterpiece in mind. We're thrilled to beassociated with a leading brand like Zeven, who came on board to extend theirsupport for this initiative. At Sony Music, we understand the value a brandwants to portray to it's audiences and we help them achieve the same withcontent like these. "