Trent Hypermarket partners with

Bangalore: Star Bazaar launches ‘Closer to Nature’, an exclusive section for organic, ayurvedic and herbal merchandise at their stores. Designed in line with the brand’s philosophy of promoting health and well-being, Star has tied-up with Sri Sri to offer ayurvedic products.

With therecent wave of health and wellness taking over the nation, consumer preferencesare increasingly leaning towards products rooted in Indian tradition. ‘Closerto Nature’ will offer consumers a range of food and personal careproducts which will include Sri Sri Products along with other brands likePatanjali, 24 Mantra Organic & many more as a part of this initiative. With100 SKUs, solely from Sri Sri, the multi-format retail chain will stock over300 items from different brands across all stores. 

Mr.Jamshed Daboo, MD Trent Hypermarket says, “AtStar, we have always believed in bringing our customers, products of greatquality at affordable prices; right from our focus on fresh produce to therecent initiative on ‘Closer to Nature’, we understand that our customersdesire and aspire to lead a healthier and better life. We areelated about our partnership with Sri Sri as it brings together a range ofproducts embedded in a philosophy that promotes health and well-being”. 

An array of options ranging from health drink Ojasvitato Masalas and delectable spread of digestive cookies amongst others will leadthe range of Sri Sri products. 

Mr. TejagnaKatpitia, CMO, Sri Sri Products said, “We are delighted to join withStar Bazaar to bring Ayurveda, Natural and healthy products to consumers. A360º approach with attention to innovation, research and development coupledwith offering high quality products, authentic services and creating awarenessis much needed today to truly contribute to the Health and Wellness of anindividual. It is encouraging to see the modern consumer recognize andsubscribe to healthier offerings.” 

Star will be offering customers promotions andengagement to drive the excitement on Closer to Nature.

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