Thomas Cook India goes local to target the strong leisure segment in smaller catchment markets

Bangalore, April 06, 2017: Thomas Cook (India) Ltd. India’s leading integrated travel and travel related financial services company, in a focused initiative to capture smaller, yet high potential local leisure markets, has conceptualized a unique customer outreach- going local- right to its customer’s doorstep.

Given the unprecedented customer demand to its The Grand Indian Holiday Sale, and a successful stint of the weekend sale at the key localities of New Delhi, Mumbai and Navi Mumbai, that saw an overwhelming response of over 4500 walk-ins and bookings of over 900 holidays to popular destinations like Europe, Asia (including Singapore, Malaysia, Bali, Hong Kong), USA, Mauritius etc, Thomas Cook India has announced an extension, with a special Weekend Mega Holiday Sale, an on-ground activation between April 08 - 09 across the key catchment localities in Basaveshwarnagar, Jayanagar, Whitefield, Kumara Krupa carefully selected basis high potential demand. The venues are well located and popular with local consumers, offering optimal space for both the high traffic and interactions anticipated. 

Thomas Cook India recognises customer challenges in visiting outlets owing to traffic and parking spots in cities like Bangalore; hence in a focused initiative has decided to go to the customer’s doorstep with the Weekend Mega Holiday Sale. The upcoming weekend, April 8-9, 2017, is perfectly timed to coincide with the critical booking window for summer vacations- India’s largest holiday season. 

To delight its high potential South Indian customers, and drive demand/conversions, the Thomas Cook IndiaWeekend Mega Holiday Sale seeks to make holidays affordable for every Indian and ensure that Ab Poora India Ghumega! 

The weekend sale bonanza hence offers customers a range of attractive deals and the advantage of spot discounts up to Rs. 40,000 per person on Thomas Cook India’s holiday packages, with an added incentive of a ‘Child Travels Free’ or its Holiday pe Holiday Free offer on select international tours. For customers who pay the entire amount upfront, Thomas Cook India offers a further discount of up to 9% on select international departures. With the focus being exciting offers (across select tours from Thomas Cook’s Group and Individual holiday packages, Cruises, Contiki youth products, Regional tours, its romantic Love Trails, etc.), the weekend sale bonanza is set to entice the Bangalore customers. 

Rajeev Kale, Thomas Cook India’s President & Country Head - Leisure Travel, MICE said, “In keeping with our promise to deliver a diverse and delightful range of holiday options right at the consumer’s doorstep, we flagged off our hugely successful Weekend Mega Holiday Sale, an extension of our The Grand Indian Holiday Sale.”

 He added, “With our umbrella of travel related services on offer at the road shows, our customers can book their complete holiday in a matter of minutes and ensure a hassle free, smooth travel experience. Our customers are increasingly emerging from small local pockets within larger cities, and our intent was to reach out to our customers by going local- right to their very doorstep!“ 

About Thomas Cook (India) Limited: Thomas Cook (India) Ltd (TCIL) is the leading integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business. The company set up its first office in India in 1881. 

TCIL’s footprint (exclusive of its subsidiaries) currently extends to over 261 locations (including 21 airport counters) in 102 cities across India, Mauritius & Sri Lanka and is supported by a strong partner network of 106 Gold Circle Partners and 112 Preferred Sales Agents in over 130 cities across India.  

 ICRA has retained the long-term rating ofThomas Cook (India) Limited’s non-convertible debenture programme at ‘ICRAAA/Stable’. CRISIL has assigned a long term rating of ‘CRISIL AA– / stable’ tothe non-convertible debenture programme and long-term banking facilities, and ashort-term rating of ‘CRISIL A1+’ to TCIL’s banking facilities. Further, ICRAhas retained the rating of ‘ICRA AA– / Stable’ on the Company’s preferenceshare programme.

Thomas Cook(India) Ltd has been   voted as FavouriteOutbound Tour Operator at the Outlook Traveller Awards 2015; Best TourOperator- Outbound at the CNBC AWAAZ Travel Awards 2015, 2014 & 2013; BestCompany providing Foreign Exchange at the CNBC AWAAZ Travel Awards 2015 &2014; felicitated with The French Ambassador's Diamond Award for ExemplaryAchievements in Visa Issuance 2015 & 2016; Condé Nast Traveller Readers'Travel Awards 2016 to 2011. Thomas Cook India’s Travel Quest was honoured atPATA Gold Awards 2015 and Thomas Cook India’s Centre of Learning has receivedIATA accreditation as Top 10 South Asia IATA Authorized Training Centers 2016,2015, 2013 & 2012. For more information, please visit www.thomascook.in


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