This Akshaya Tritiya targets double the sales over the previous one.

Bengaluru, April 26, 2017:, India’s leading online jewellery store, has introduced 3 new collections to mark the auspicious occasion of Akshaya Tritiya, one of the most promising and pious days in the Hindu Calendar. The festival, traditionally attributed with prosperity, is considered an important day to purchase gold and diamond jewellery. Keeping in mind evolving customer preferences, BlueStone’s collections blend tradition and modernism with exquisite design and craftsmanship, featuring 79 products. This year, Akshaya Tritiya is being observed on the 28th of April.

Speaking onthe launch of the collection, Gaurav Singh Kushwaha, Founder & CEOof, said, “Akshaya Tritiya is one of the most importantdays in the year for us and customers look up to us for new designs and specialoffers. Considering the pent-up demand in the market, we are expecting a 100%jump in sales leading to the auspicious day. Our manufacturing and logisticsteams have already been strengthened to cater to the festival demand.” 

Festive daysare particularly relevant for online jewellery purchase as the rush in retailshowrooms does not make for a pleasant shopping experience. Also, the abilityto order in advance and get the product delivered on a particular date is veryrelevant for busy executives who find it difficult to take time out on festivedays to go and buy jewellery.

Gauravadded, “This year, we are offering three new collections ‘Nava, B-iconic andBlockbuster’, keeping in mind contemporary trends and preferences along withspecial offers on select merchandize.”

The NavaCollection is a unique take on traditional Navratna jewellery drawinginspiration from the art and architectural marvels of Hampi, which was once theepicenter of the Vijayanagara Empire in the south. Keeping the Navratnagemstones at its heart, key pieces in the collection have been designed withspecific attributions to some of the most popular monuments from the UNESCOWorld Heritage Site. The Nava Collection will be available from a price pointstarting at 17,000/- INR and up to 1,09,000/- INR. 

The B-IconicCollection has been designed with the BlueStone logo at the heart ofthe design of each piece. Through an exhaustive design journey, the logo wasadapted into creating a unique “jaali” that has beenincorporated into each piece of the collection. The collection aims at bringingthe brand ethos closer to design, thus creating a unique brand identity that isreflected throughout this gorgeous collection. The collection will be availablefrom a price point starting at 8,800/- INR and up to 1,01,000/- INR. 

TheBlockbuster Collection celebrates the beauty of rose gold and diamonds. Simple andelegant pieces, the collection encompasses designs that are uber modern andchic. Spread across pendants, earrings and rings, the pieces incorporate uniqueand intricate geometric patterns such as pyramids and honeycombs. Ideal foreveryday wear the jewellery in the collection makes for stunning desk to dinnertransformation. The collection will be available from a price point starting at7,450/- INR and up to 30,600/- INR.

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