#ScullersChinosForIndia hits a high note

Bengaluru, April 25, 2017: Scullers, the flagship brand from the house of Future Lifestyle Fashions, best known for its legendary chinos, recently organised #ScullersChinosForIndia, a campaign to dress India in chinos. The three-day PAN India activity that started on April 22, saw an overwhelming response in all the Exclusive Scullers Stores and Central Malls across the nation.

As acategory leader, Scullers wanted to engage with their users in a unique manner.The concept was to take the brand’s relationship with chino users to the nextlevel by connecting with them through a pioneering idea. For this campaign,Scullers invited people to give their old trousers in exchange for a brand newpair of Cuban Chinos at flat Rs. 999. The campaign saw participation from over7,000 people, who got an opportunity to experience the newly launched CubanChinos from Scullers.  The brand collected over10, 000 old trousers whichwere later given to people in need.

Sangeet Kishore, Sr. Brand ManagerScullers, said" We are glad that people could experience ourSpring Summer 2017‘s latest offering, Cuban Chinos in an unique way. We usedinnovative visual merchandising elements which are inspired by the colourfularchitecture, vintage cars and vibrant tropical lifestyle of the Cuban seasideto further enhance the in-store experience for our customers. Through #ScullersChinosForIndia campaignwe gave an opportunity to more than 7,000 people to upgrade their wardrobe withbrand new Cuban Chinos from Scullers"

On the hugesuccess of this initiative, Shibani Mishra, Chief Marketing, FLF Brandssaid, “We are excited with the overwhelming response generated by #ScullersChinosForIndia campaign,the turnout was exceptional.  We had over 10,000 registrations of which7,000 people walked in to exchange their old trousers. We collected more than10,000 trousers which we will give to Goonj, with whom we have associated forthis activity.  Being the leader in chino category, we have always ensuredthat we bring something new and innovative to our customers not just in termsof product but also through brand experience. We are glad that we could meetour objective through this campaign."

For participatingin the event, the brand invited people to register at scullers.com/chinos-for-india onregistering they received an exclusive invite via sms and email. People wereoffered to visit any Scullers exclusive stores and Central malls across Indiato exchange their old trousers and get a brand new Cuban Chino at flat Rs.999.Walk-in customers had an option of spot registration to avail this offer.


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