RED FM Bangalore relaunch commences its 2nd phase with more surprises and celebrities
Bangalore, 8th May 2017: RED FM Bangalore commenced the 2nd phase of its relaunch with the new radio jockeys and a host of celebrities, including the cast of Happy New Year, at Garuda Mall, Magrath Road in the weekend, with a promise of delighting their old listeners and roping in new ones.
The 2nd partof this relaunch witnessed hordes of crowd gathered at the popular Garuda Mallin Magrath Road, where RED FM constructed a studio set-up on the top of ahoarding terming it as‘RED FM Hawa Mein’. Unlike the last time,this studio setup was at a much elevated height of 35 feet. The event wasgraced by local celebrities such as Harshika Poonacha, and the cast ofupcoming Kannada film, Happy New Year, which included lead actors Diganth,Shruthi Hariharan, and celebrity director, Pannaga Bharana.
Through thisaerial studio set-up RED FM introduced its new set of RJs and shows which arenow part of the station. The day saw all RJs doing their shows from this uniquestudio set-up. The idea was based on a single line of communication: “AbBangalore Ki Hawa Mein Ek Hi Naam – 93.5 RED FM”.
In thisre-launch RED FM introduced two new RJs, Tuhin and Zeishah, who will be hostingtwo new shows KA 935 and RED Adda respectively.
RED FM hadtaken all RJs off the air for one week as a build up to the two relaunchevents, with a teaser communication of “RED FM Ki Hawa Badalne WaaliHai”.
On theoccasion of the re-launch, Nisha Narayanan, COO, RED FM, had this to say, “Weat RED FM have always believed in keeping the brand alive and kickingand product in-tune with the times. Revamp and relaunch of RED FMBengaluru is our endeavour to offer a sharper product. As a brand, innovationis at our core, and 'RED FM Hawa mein' is an interesting wayof launching our new RJ line-up with all of them going live from a hoarding andgiving Bengalureans superhits Hindi music 24 X 7 in times to come.”