OYO amplifies brand visibility with ‘MyOYOCity’ campaign
Bangalore, March 21, 2017: OYO, India’s largest hotel network, recently launched an outdoor campaign called MyOYOCity. The campaign showcased the charm of Indian metros and how every city in India is an OYO city. The campaign ran across 8 cities in India - Delhi, Mumbai, Bangalore, Kolkata, Hyderabad, Pune, Lucknow and Ahmedabad - http://bit.ly/2mKqZ1Y
In justthree years, OYO has built a strong network across 200 cities in the countrythrough 70,000 rooms in 7,000 hotels. The campaign featured beautifulcityscapes underscored by local OYO network strength to associate it as an OYOcity. The intent is to build a strong local connect by showcasing the timelesscharm of these metros.
Sharing moreon the campaign, Vishal Jain, VP - Growth & Marketing, OYO, said,“OYO pioneered the access to affordable, predictable accommodation in Indianhospitality sector. We are committed towards ensuring hassle-free stays enabledby technology. MyOYOCity campaign was created to establish that OYO has acomprehensive network and local expertise across the country, and to convey tothe onlookers that wherever your travels may take you, you’ll always find OYO’shassle-free hotels next door. Our demanding urban lifestyles also make usimmune to the charm of our surroundings and the large billboards were odes ofappreciation to the cities we live in. The 360-degree campaign also includedradio spots in 6 cities and amplification on social channels where we receivedhuge engagement.”
Vishal further added, “Following the campaign, wewitnessed an increase in our app downloads, especially on iOS. Our organicvisits and bookings also showed an increase that can be directly attributed tothe campaign. We continue to build innovative marketing campaigns to supportOYO’s widest and deepest network and last-mile service through OYO Captains.”
OYO offersseveral consumer friendly touch-points to book hotels, including OYO Appthrough which guests cancontrol every aspect of their experience - from searching for a hotel,booking a cab, to ordering food. The company also recentlylaunched OYO Captains who provide personalized local assistance to guests.OYO currently operates over 70,000 rooms in 200 cities in India and Malaysia.OYO has also introduced OYO Townhouse – a new category ofneighbourhood hotels