Mattel Toys Partners with Baby-Gear E-commerce Giant, FirstCry.com, to further reinforce market

Bangalore, 12th May, 2017: In a strategic move to reinforce its aggressive retail expansion strategy, Mattel Toys, the world’s largest toy-maker has partnered with FirstCry.com, India’s No #1 Baby & kids store. The partnership with FirstCry will help Fisher-Price to better reach and engage with millennial parents and strengthen its market position as the No. 1 choice for infant and toddler toys and baby development.

Toys fromFisher-Price are designed to aid in the overall growth and development of thechild, and aim to provide the ‘Best Possible Start’ to babies. The e-commercepartnership is in line with Mattel’s strategy to enhance accessibility ofMattel’s products and provide greater value for money to consumers. Mattel isalso focusing on exclusive brand stores on firstcry platform, thus enhancingits e-commerce presence.  In celebration of celebrate Mother’s Day,Fisher-Price will be the prime sponsors on FirstCry offering exclusive deals ontheir range of products. 

During ameeting with FirstCry, Ishmeet Singh, Country Manager- India, Mattel Inc. said, “We are acreations company and strongly believe in the wonder of childhood. Our goal isto provide the best experience to children across the country. Strengtheningour e-commerce presence to empower parents with the best options is one step inour larger plan to grow the market in India. We are happy to partner with anorganization like FirstCry that is like-minded in their efforts to enableaffordability and ease to millennial moms to provide the best care for theirbabies” 

Commentingon the association Mr. Supam Maheshwari, Founder, CEO FirstCry.com said“We are delighted to partner with Fisher-Price for Mother’s Day celebration.This association is a step towards providing Indian parents with the completerange of toys which aid towards growth and child development. Fisher-Price andFirstCry are two of the most loved brands amongst parents and we aim tocontinue to bring  joy to parents with such initiatives.” 

TheFisher-Price range on FirstCry includes a wide range of toys for new-bornbabies and toddlers as well as building blocks from the Mega Bloks range andtoys from the line of Thomas and Friends; baby gear like portable cots,strollers, feeding bottles and other developmental products like convertiblegyms and learning tablets. The Barbie stores boast of a robust line of dolls,playsets, doll houses, apparel and other licensed merchandise. The Hot Wheelsstores will showcase the wide range of die-cast cars and track sets, as well asother merchandise. 

Mattel Toyshas focused its efforts around the core philosophy of ‘Play with purpose’ –where each toy developed by the global leader has an intrinsic benefit linkedto it. The vision for Mattel toys will continue to evolve and grow as a brandthat is a trusted partner for a parent and an integral aspect of everychildhood.


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