Mahindra Holidays Drives Sustainable Tourism

Bangalore, June 3, 2017 : The United Nations has proclaimed 2017 the International Year of Sustainable Tourism for Development. Sustainable tourism is the concept of only making a positive impact on the environment, society, and economy of the country or location the tourist is visiting.

Mahindra Holidays & Resorts India Ltd (MHRIL), with its 49 resorts located in exotic locations across India has been actively contributing to the economic and social well-being of the local communities. MHRIL is able to raise awareness and support for the overall conservation of the environment where MHRIL business footprint is felt.

Mahindra Holidays contribution to the environment through the in-house activities, and organizing special natural off site tours not only helps in reducing carbon emulsion but also contributes and promotes sustainable Tourism in India.

During the year, the Mahindra Group’s Sustainability Apex Council set the following long term goals for sustainability:

• Carbon neutral by 2030

• Water secure by 2030

• Zero waste by 2030

• EP 100 double energy productivity by 2030

• RE 100 increase renewable energy by 100 per cent by 2030

MHRIL has taken steps to conserve and manage natural and eco-friendly resources, especially those which are non-renewable and intangible. MHRIL has developed CSR policies and actions to minimize pollution of air, land and water so as to conserve biological diversity as well as the natural heritage

To address the impact of climate change, maintain and enhance biodiversity of rural and urban locations, it is imperative for MHRIL to be an environmentally and socially responsible Business Enterprise.

Actions taken in this regard by MHRIL

Hariyali Project:

· At MHRIL, Environment related World Days are celebrated by Staff, Guests and Community with great enthusiasm and fervour to create awareness

·Under the aegis of Haryali Project from the year 2010 to 2015, we have planted nearly 2,20,000 Trees. The Company has in this regard spent in providing Solar Lights to villages in Thekkady, Manali, Binsar, Varca, Kumbhalgarh and Munnar

· 35 villages have benefitted from this project. The efforts have been much appreciated by the Government bodies and local leaders. 7000 saplings were planted near the lake at Ashtamudi and Cherai Beach this year to safeguard marine life and biodiversity in the coastal regions

· TheCompany has also invested in an alternate and environment friendly method ofcurbing the usage of Plastics by providing Paper bag making machines at Munnar,Manali and Ashtamudi

· Cleaningdrives have been undertaken regularly at all locations, however after the SwachBharat Abhiyaan launched on 2nd of October the impetus increased. InPondicherry in village Pilliyarkuppam after a cleaning drive 17 dustbins wereplaced in different parts of the village to arrest the growing litter inliasion with Municipal Corporation

Swach BharatProject:

· WasteManagement Project was implemented in the month of October 2014 in liasion withNGO Waste Warriors in Corbett

·WasteWarriors is a voluntary organisation and a registered society with a mission toprovide affordable and sustainable waste management solutions that improveenvironment, health and quality of life through a combination of direct action,liaison, education and raising awareness. Community participation is encouragedto give people a sense of civic pride and respect for the areas they live and workin

· Awarenesssessions are conducted to change behaviour and mindsets towards management ofwaste

· The visionof the Waste Warrior Team and MHRIL is of a Clean Corbett, to introduce asystem of waste management in an area (stretching over 100 villages per km)where no system currently exists

· Since thework has begun in Corbett Landscape in October 2013, the team has managed tocover 10 villages in our area of work and collect waste from 270 homes, 100shops, 7 schools & 6 hotels

WaterConservation:

Fresh Wateris an essential for the sustainability of human life and as such is essentialto the survival of all organisms Even though almost 71% of Earth is covered bywater, only 1% of this water can be used for daily subsistence. With a rapidincrease in industrial production and an accelerated population growth waterhas become precious natural resource. Its demand is surging like never before.Contamination of existing water bodies and depleting sources of water is leadingto conflict among various stakeholders

MahindraHolidays, continually strives to conserve water and improve the efficiency ofwater utilization across their resorts by following 5 R principle (Reduce,Reuse, Recycle, Recharge and Rain wáter harvesting).   

Initiativestowards water discharge: Maintain zero discharge of waste wáter polluants.Regular monitoring of waste water by internal as well as external agencies(Parameters like C.O.D, B.OD, pH etc. As specified by statutory authorities areexamined).  The values have always beenfound to be within the guidelines and limits, defined by the State PollutionControl Boards and local regulatory authorities.

Rain WaterHarvesting/Recharge Pit - To increase the ground water level some of the resortcollect the rain water and redirect it to recharging pit (tube well/openwell/natural pond/Bore well) thus increase the ground water table. It isimplemented at Kanha, Coorg, and Thekkady, to collect the runoff water from theroof tops and passes through dual media filter and used after treatment.


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