Incense stick major Zed Black eye's 20% market share in Karnataka after launching new campaign

Bengaluru 13th June:Incense stick major Zed Black, one of the top 3 agarbatti manufacturers of India was in Bengaluru today at Hotel ITC Windsor to promote its campaign #prarthnahogisweekar and its 25 years of inception. This roadshow was conducted in Jabalpur, Nagpur and Pune and soon it will be travelling to cities like Ahmedabad, Jaipur, Delhi, Vijaywada, Lucknow, Kolkata, Siliguri, Guwahati, and ending in Chandigarh on 12th July. The idea behind the roadshow is to share value of prayer in the minds of Indian youth, launch new products, announce details of expansion plans, exports, etc. MP based Mysore Deep Perfumery House (MDPH), has recently roped in India’s ace Cricketer M S Dhoni as the face of their flagship brand Zed Black. Ace cricketer M S Dhoni will be leading the Brand Communication for Zed Black and Mysore Deep Perfumery House as he embodies the company’s tagline, ”PrarthnaHogiSweekar”.

Zed Blacktoday announced their goal of capturing 20% of market share in Karnataka.  Mr.Ankit Agarwal, Director Zed Black said “Mysore Deep Perfumery Houseentered the Karnataka market in 2011. Zed Black has been growing steadilycapturing about 5% market share initially which is growing by 10% every year.” MrAnkit Agarwal further added, “With M S Dhoni, as the brand ambassadorfor Zed Black, we intend to increase our market share to 20% soon”.

M S Dhoniin the statement quoted,“Prayershave always given me inner strength and confidence. I firmly believe in ZedBlack’s tagline, “PrarthanaHogiSweekar” which means that allyour prayers get answered when you put your best foot forward. I will be happyif I can infuse the value of prayer in the minds of Indian youth for thesuccess of our country.”Dhoni is the face of the 360 degree campaign led by TVand supported by all the other mediums such as radio, digital, print, andoutdoors. The TVC Campaign is being created by Oberoi IBC basedin Mumbai.

Zed Black isone of the top 3 manufacturers of Agarbatti in India with over 4,30,000 sq. ft.of manufacturing space. With a network of 30 company operated depots acrossIndia, Zed Black is available at over 7, 50,000 retail outlets via 2500distributors. It is amongst India’s largest range of Agrabatti&Dhoopbattiwith more than 1200 products also exporting to more than 10 countries. Prominentproducts being, Zed Black 3-in-1, Chakra Series, Arij, Manthan, Dubai Seriesamongst others.

ArunPandey, Managing Director, Rhiti Sports stated “We are excited to join hands with MDPH ZedBlack agarbatti as the product they are selling is a mass product and hasspecial place in every one’s life.And who else than Mahi would be better for this kind of product as Mahi hasgreat connect with the masses and respect of all classes.”


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