IIM Calcutta in association with Training.com announces the first batch of Executive Program

Bangalore, 18th April 2017: Training.com - a multi-modal learning platform by NIIT and IIM Calcutta has announced the first batch of the Executive Program in Digital and Social Media Marketing Strategy to help build a great career in the field of digital marketing. This is the first Management Program with live virtual classes by IIM Calcutta which is made available on training.com. The six-month program focuses on providing in-depth knowledge on digital and social media marketing and analytics which will help in planning, implementing and measuring the social media strategy to create awareness and ultimately drive sales.

Speaking onthe occasion, Prakash Menon, President, Global Retail Business, NIITLtd., said, “The programs offered bytraining.com are uniquelypositioned to meet the changing requirements of the industry. The EPDSMMS programin association with IIM Calcutta has been especially designed to groom managers forvarious roles in digital and social media marketing thus helping create a poolof competent professionals for the industry”. 

The initiative has been welcomed by the ProgramDirectors of the EPDSMMS Program, IIM Calcutta. They haveexpressed their delight in offering the Executive Program in Digital and SocialMedia Marketing Strategy through training.com,which will help the learners to deep dive into the basic and advanced modulesof marketing in the social and digital media platforms thus enabling them totransform into strategic managers. 

TheExecutive Program in Digital and Social Media Marketing Strategy (EPDSMMS) hasbeen designed to provide a solid foundation for marketers who want tospecialize in the Digital and Social Media Marketing. The applicant should be agraduate from recognized institute in any discipline and should have a minimum2 or more years of full time work experience in media, advertising, start-ups,social or digital media, e-commerce or related domains. EPDSMMS will equipprofessionals to take a wide sweep in digital marketing activities.  

EPDSMMSfocuses on Digital and Social Media for effective Digital Commerce and AdvancedDigital Marketing Strategies along with an introductory module on MarketingManagement. The classes will be held twice a week. The program is divided intothree modules. The first module would be delivered online on training.com platform over10 weeks. The next two modules will be conducted as face-to-face classes on IIMCalcutta campus. The two campus visits would be of one-week duration each. Thecourse will be highly experiential and interactive with case studies andpresentations by experts from academia as well as industry. Successfulcandidates will be given certification from IIM Calcutta and will be awardedIIM Calcutta Alumni Status. 

The Programis aimed at Marketing, Advertising, Brand, Product and Sales Executives. It isalso relevant to Entrepreneurs, E-commerce and Freelance executives. Anyprofessional who is planning to implement digital and social media campaigns tocreate brand awareness, enhance brand recall, generate leads and enhancecustomer experience will be benefited from this program.

Professionalsundertaking the program will be trained in customer value, satisfaction andrelationships, marketing environment, product and brand management, directmarketing, sales promotions, designing content for social media marketing,social media analytics, digital marketing using big data, cross-platform andcross-media digital marketing and much more. The Program faculty will focus onthe synergy between in-field practice and in-class learning.

For moreinformation: - 

Call: 18002081050 (or)visit https://www.training.com/digital-marketing-courses-online/epdsmms 


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