Housejoy increases services through strategic alliances
Bangalore, January 19, 2017: India’s leading on - demand home services, Housejoy, recently entered into strategic alliances with 3M, Asian Paints, Hindware, Oyo Rooms, and Treebo. Housejoy has been constantly expanding their service offering. Housejoy has estimated revenue of $1.5 million and with these association aims to achieve 20% of the overall sales from B2B and B2C partnerships.
Commentingabout the partnership, Saran Chatterjee, CEO, Housejoy said,“This is a progressive initiative to expand our customer base in associationwith all the mentioned brands, namely the market leaders in their respectivesectors. Through these partnerships, we plan to reach to smaller towns andtarget more customers and revenues. We look forward to a great association withthe brands in the B2B sector “
With theobjective to reach the smaller towns targeting more customers, this partnershipalso concentrates on bringing in rules to streamline the unorganised bluecollar sector. The strategic business alliances partnership also reinforces thebrand promise of guaranteeing quality solutions with a better turnaround timeat cheaper rates. These partnerships will bring in changes in the existingworking model of the company in the various sectors. Asian Paints ExpertHome Solutions will be delivered by Asian Paints through Housejoy; Hindwareproducts sold through the E-comm channel in South India will be installedthrough Housejoy. The business alliance between 3M and Housejoy will includeinstallation and services of 3M products across automobiles, sun films, andsofa cleaning and water filtration systems. The leading home services provider,Housejoy will be the official cleaning partners for OYO studio rooms inBangalore and Gurgaon.
In the bidto boost the business in the beauty at home service sector, the company hastied- up with Budget hotel brand Treebo, where guests can opt for a beauty careat a cheaper price.