Himalaya Menand Royal Challengers Bangaloreco-create India’s first-ever facewash for Men
India: The Himalaya Drug Company, India’s leading home grownWellness Company,today announced the launch of Himalaya Men Active Sport Facewash. This is India’s first-ever facewashcreated through an exclusive association withthe Premiere T20 Franchise Royal Challengers Bangalore,for men who play sports or have an active lifestyle.
Himalaya Men Active Sport Face Wash is a specialisedproduct that has been developed basis insights from the RCB players andconsumers across the country on theirspecific skin care needs.The 3-Herb Complex formulation of theActive Sport Face Wash comprising of Orange, Mint and Red Ginseng deeplycleanses skin by removing oil, sweat and dirt.
Speaking about the launch, Mr. Rajesh Krishnamurthy, Business Head – Personal Care at The HimalayaDrug Company said, “Men’s grooming market is expected to grow at aCAGR of 20% in the next 4 years with men’s face wash being the fastest growingcategory. Himalaya Men Active Sport Face Wash is one of the most excitinglaunches of 2017 for us.Consumer research highlighted that men who lead anactive lifestyle prefer a Natural / Herbal face care product that can addressskin issues caused from profuse sweating, excessive exposure to sun and dirt.Being India’s No. 1 face wash company with a trusted problem-solving equity, wewanted to lead in creating the first herbal product that could address suchspecific concerns.Having been associated with team RCB for over a year now, weexplored the idea of extending our partnership to co-create India’s first-everface wash that caters to the skin care needs of men with active lifestyle.”
Speaking on the association, Amrit Thomas, Chairman, Royal ChallengersBangalore said, “Our ambition for RCB is to be the boldest T20 teamin the world and we are very excited to be working with partners who mirror ofphilosophy through their products and innovation. Himalaya Men Active SportFacewash is a breakthrough product that the Himalaya team has co-created withus. We hope it finds strong resonance amongst sportsmen who lead the mostactive lifestyle”
Speaking more about the launch, Ashwani Gandhi, Category Manager, Himalaya Men(Consumer Product Division), The Himalaya Drug Company said, “Sportsmentoday care about grooming as much as they do about their performance andfitness. Therefore,face wash especially designed for them made completesense.The features of the product like a masculine fragrance,stronger cleansing action, long lastingfreshness and the Redcolour, which is team RCB’s colour, will surely resonate withpeople whohave an active lifestyle. The launch will be supported by a 360 degreemarketing campaign including launch of the Himalaya Men website –www.himalayamen.com thatwill engage consumers with exciting contests and gratifications.”
The new Himalaya Men Active Sport Face Wash is thefourth variant in Himalaya Men’s product bouquet. The other threefacewashesinclude Himalaya Men Pimple Clear NeemFacewash, Himalaya MenIntenseOil Clear Lemon Facewash andHimalaya Men Power Glow LicoriceFacewash.