Himalaya enters INR 700 crore pet nutrition category with ‘healthytreats’
Bangalore, February 16, 2017 —The Himalaya Drug Company, India’s leading home-grown wellness brand has forayed into the pet nutrition category with healthytreats, India’s first herbal, nutritious snack for dogs. healthytreats has specific variants for puppies, adults and senior dogs, to address their health needs.
Himalaya’s rich expertise in the animal healthdivision for over 17 years helped the company understand the importance ofpet’s well-being. This is the next step for Himalaya’s animal health division,which aims to provide well researched herbal solutions for pets.
healthytreats is thefirst herbal and nutritional snacks for pets, with special health benefits,that come in three different variants for puppy, adult & senior. Thesetreats cater to specific requirements of pets at each stages of their life.
Speaking about the launch, Mr. Neti Patel,General Manager - Animal Health Division said “In India,pet nutrition is a niche segment that offers great opportunities. Currently,the market size of pet nutrition stands at over INR 700 crore and is growing ata rate of 20%. Having been the no.1 herbal player in this category,launch of healthytreats is a natural extension to our widerange of pet grooming and wellness products.”
“We connect with pet parents primarily throughvets along with other channels like pet shops, grooming parlours, modern retailoutlets, trade channel among others, for their grooming and wellness needs. Bythe end of 2017 we are looking at reaching out to over 3500 pet practitionersacross India, while introducing few more products under this category. Inaddition to this, we reach out to consumers through awareness cum engagementdrives on ground and through social media,” added Mr. Neti Patel.
healthytreats is available across majorretail channels, pet stores, Himalaya Outlets, himalayastore.com andHimalaya app