DUBAI TOURISM’S #BEMYGUEST FILM STARRING SHAH RUKH KHAN WINS GRAND PRIX AWARD
Dubai, UAE: 4 May, 2017: #BeMyGuest, a promotional film produced by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) starring Bollywood superstar Shah Rukh Khan, has won two top awards at the 10th anniversary of the International Tourism Film Festival, “Tourfilm Riga”, held in Riga, Latvia.
#BeMyGuest won the main award, the GrandPrix, as well as first prize in the ‘TourismDestination’ category at thefestival held on 29 April. Organised bythe Riga City Council of Latvia, the event is represented in the prestigiousInternational Committee of the Tourism Film Festivals (CIFFT) and is dedicatedto films promoting tourism destinations across the globe.
This is the second time in 2017 that #BeMyGuest hasbeen recognised for its artistic merit. In March, the film won the DiamondAward in the ‘City’ category of ITB Berlin’s “Golden City Gate” awards, theworld’s premiere film, print and multimedia competition focused on tourism.
#BeMyGuest sees Shah Rukh Khan showcase Dubai’s manyattractions, bringing to life the most welcoming aspects of a city that heconsiders his home away from home. Since its launch in December 2016,#BeMyGuest has garnered 45 million views across multiple social media channelsand 65 million engagements from around the world. #BeMyGuest also reached No.3on YouTube’s worldwide trending list within 48 hours of its launchand became one of the top 10 most viewed videos on the website globally inDecember.