Chennai, INDIA, March 16, 2017: Dell, India announced the new season of Back to School for 2017 introducing offers exclusively created keeping in mind the needs of students headed for a new session at school. Dell believes in making the process of learning interesting as well as engaging so that its users do not have to depend on the mundane methods of enhancing knowledge. This year, the Dell Back to School campaign is based on the theme “Ek Behtar Kal Ka Aarambh”, which means ‘the beginning of a better tomorrow’, indicating the role of the PC in laying the foundation for students to be future ready, with the right technological resources in their formative years.

Along withproviding interactive and engaging ways of learning, Dell believes intransforming every child’s educational journey and preparing them for thefuture. With the belief that PC is an integral tool in complementing thelearning curve, and in the overall personality development for a student, Dellhas conceptualized exciting offers on its flagship Inspiron notebooks, desktopsand All-in-one range. These offers cater to the unique needs of each student toensure a seamless computing experience.

Ritu Gupta, Director-Marketing, Consumerand Small Business, Dell India said, “The world we live in is rapidlybecoming centered on the role of digital, and it is crucial for us to lay theright foundation for young minds to thrive in this environment. The role of PCtechnology in aiding interactive and engaging learning methods has becomeintegral to the progress of their overall growth. With the launch of theseoffers, we want to enable students and their parents to come closer to PCtechnology, and to experience its role in to unlocking their capabilities. Asstudents step into the beginning of a brand new term, it is the right time forthem to embrace PC technology to take a step closer to a better, brighterfuture.” 


This Back toSchool season, customers have the option to avail the following, uponpurchasing select Dell Inspiron notebooks, desktops and all-in-one PC’s inorder for school students to be wholly prepared for their new term in school.

• 2-year Additional Warranty

• Edurite educational content packs toenhance PC learning

•Canon All-in-one color printer

• Bata gift vouchers

Customerswill also be able to avail easy financing options at 0% interest on selectInspiron products, launched by Dell in partnership with Bajaj Finance Ltd.

The Back toSchool offers are valid on select Dell Inspiron notebooks, desktops andall-in-ones purchased on or between 17th March 2017 and 30th April, 2017 acrossthe country at Dell Exclusive Stories, Authorized re sellers or 

Customerscan register with valid purchase details at  to avail the offers.

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