Canon fortifies CIS footprint under robust expansion plans Strengthen its presence in Bangalore

Bangalore, March 22rd, 2017: Canon, a leading digital imaging company in India, today launched its eleventh Canon Image Square (CIS) in Bangalore. The exclusive CIS store is located atNo.481/160/290 1st Cross Street, Neeladhri lay out, Electronic City, and Bangalore.

CIS is an experience store where customers can have complete hands on experience of the products and provides an imaging and printing experience to the users before they buy the product. It provides comprehensive range of photography and home printing solutions along with a range of Inkjet/Laser printers and cartridges.

Commenting on the launch, Mr. Eddie Udagawa - Vice President - Consumer Imaging & Information Centre, Canon India said, “India has emerged as one of the key marketplace for Canon. Under the robust marketing strategies we endeavour to expand our retail business across India. Bangalore is one of the key markets for us, not just in terms of customer base but also for being abreast with the latest technology trends. Our vigorous expansion in the region by opening our 11th CIS store is a testimony to the fact that this market is important for us. With this launch we have opened a total of 224 Canon Image Square stores spanning over 107 cities. We would continue our effort to bringing digital imaging closer to our consumers so that our wide range of products are known and understood by them and they make a right choice of products”.

With CIS stores, photography enthusiasts have an exclusive outlet for all-inclusive imaging solutions. It provides complete range of cameras, right from professional to entry level DSLR’s and attractive new compact cameras in PowerShot (Zoom series camera) and IXUS (entry level pocket size camera) range. It also provide photography accessories such as tripods, camera bags, memory card, chargers and more. Among other highlights, CIS stores provide photo printing solutions and easy finance facilities such as EMI through various credit cards and paper finance through Bajaj Finance. The staffs at the store are professionally trained and are efficient in assisting customers in selecting products in accordance to their specifications and requirement. CIS stores also provide regular training workshops for DSLR camera buyers.

Various innovative sales andmarketing tools like live demo of the products, touch and feel experience,trainings and workshops has helped our customers to make informed purchases andstrengthen our relationship across India.

 

We have opened 224 CIS stores across107 cities and plan to set up around 260 CIS stores by the end of 2017.

 


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