Banjaras Launch new campaign
Bangalore 16th February 2017 : Brand Banjara’s, a renowned personal & Skin care Brand from South India , has launched a new communication campaign in line with its ethos of protecting nature.
Banjara’s new communication propagates the belief that in order to benefit from nature’s goodness, it is important to take care of nature as well. A refreshing way to identify the brand with the goodness of nature and package it as more natural than any other brand in this space.
The new campaign visually makes nature’s beauty come alive with the intervention of every individual in the family. (Each family member doing his or her bit to preserve nature). And interestingly, through the use of the brand mnemonic – the butterfly - each family member is transformed into a more beautiful version of themselves by the “touch” of nature (the butterfly touching their hair or skin).
“The butterfly is both a symbol of astonishing beauty and a sign that all is well with nature. So in that single mnemonic, we capture the new essence of the brand, “Take care of Nature’s beauty and Nature will take care of yours,” and bring it alive,” said Ramesh Vishwanathan, Managing Director, Banjara’s.
“Graphics for the campaign was created by PrasadEfx in Chennai. They have done justice by making each of the elements of naturelook very real, allowing us to seamlessly move from graphics to real lifeplants,” said Prabhakar of India/2 who scripted and directed this film.
Music was scored by Divakar Subramanian who runs anacclaimed film music school in Chennai. Purely inspired by the newest trend inSouth Indian music of using blues intonations in film songs, à la Sid Sriram,the song was beautifully sung by Ranjini in all the languages.
The film was shot by P.S. Vinod with art direction byRajeevan, a renowned artistic combination in South Indian cinema.Link : https://www.youtube.com/watch?v=8wRPuatP4Uw