Bangalore, 12th May 2017:, an international fashion and lifestyle brand spearheading the alterative fashion movement in India, announced the dawn of a new era in fashion by signing up international cricketer- Chris Gayle in a multi-million dollar deal.

The hard-hitter from Jamaica, who has inspired awewith his explosive batting, is taking on a new role– to make alternativefashion popular across the globe. Chris Gayle will represent Attiitude in allhis international appearances worldwide over the next five years. 

Speaking at the event Mansoor Ahamed – Founderand CEO, Attiitude Fashions Pvt Ltd said,“The Attiitude brandstands for those that follow their instincts and wear their rebellious streakon their sleeves. We are excited to have Chris on board with us. Chris hascarved a niche for himself in the world of cricket with his fearless style ofcricket and we see great synergies between Attiitude and Chris.” 

Chris Gayle, who is equally known on and off the fieldfor his flamboyance and distinctive style is not just the face of the brand butis impressed enough with the potential of the brand to actually invest in it. “Attiitudehas been synonymous with alternative sports globally and it is a privilege tobe a part of the great list of athletes Attiitude has on its roster. The brandechoes my philosophy and I feel a strong connect with it. Both Attiitude and Iare committed to a long-term partnership. I am impressed by the way Attiitudehas gained popularity across the globe in a short period of time and is committedto promoting an alternative attitude through sports,” said ChrisGayle. 

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