AMWAY REACHES OUT TO THE YOUTH THROUGH XS WITH A POWER-PACKED ROCK SHOW
Bangalore, May 17, 2017: Amway India, the country’s leading direct selling FMCG Company, organized a live Rock show featuring much-celebrated Singer Anushka Manchanda and DJ Zaedan in Magnum Arena, Bangalore. This is the third event of a four-city tour by the two artists, being organized by Amway for its newly launched brand XS with a focus on the youth.
Ajay Khanna,Category Head Wellness, Amway India and David Vanderveen, Vice Presidentand GM, XS Global , during the live XS Rock show featuring Singer AnushkaManchanda and DJ Zaedan in Bengaluru, organized by Amway for its newly launchedbrand XS with a focus on the youth.
The rockshow, heavy on Rock and Bollywood music, saw over 3,000 enthusiasts gatheringat the Magnum Arena, Bangalore as Anushka Manchanda belted out some of herbiggest hits and DJ Zaedan took the stage with his spellbinding rhythmic mixes.
“Globallyand in India we want to appeal to the youth through a combination of products,experiences, technology and the Amway opportunity. The global XS brand propelsus forward in this direction,” said Anshu Budhraja, CEO, Amway India.
“The XSbrand embodies positive energy and is for young and active people who want tolead a fun-filled lifestyle and get more out of each day. The passion forpulsating rock and Bollywood music is trending amongst the youth in India andwe are extremely excited to organize these events, which resonate well with ourtarget audience,” said Sundip Shah, Chief Marketing Officer, Amway India.
Gesturing tothe audience, Anushka Manchanda, said, “This is my first experience with Amwayand the XS brand. But looking at the infectious energy of the crowd, I can saythat the brand will go places.”
XS is aglobal brand available in more than 47 nations around the world. In India, XSis being launched with two flavors of energy drink and two flavors of wheyprotein.