6th Edition of Max Kids Festival kick started with big fanfare
April 25th , 2017, Bangalore: India’s leading fashion brand, Max Fashion kick started the sixth edition of the highly awaited Max Kids’ Fest across the country today. Max has also associated with Disney, most favourite brand among kids, to come out with specially designed “Cars” merchandise during its summer collection. To make this even more exciting, it had invited India’s biggest and most popular kid’s icon “ROB” who conducted an exciting and fun filled DIY upcycling workshop for about 200 kids at the ‘Max Kids Festival’ in Bangalore today.
Rob of “Madstuff with Rob” fame conducted a 90 minutes workshop, teaching the kids toco-create various objects like POP Beatles, Foam Stamps and Shark Pop Up Cardand waste bin made from used pet bottles.
Theincredible workshop which ignited the creativity of the young minds enabledthem to learn something new, expedient and fun. One could easily witness howRob’s young fans eagerly followed his instructions, deftly mixed colours andthen laughed and clapped in delight as they saw their favourite artist teachthem exciting DIY craft activities.
ROB, whohas been working with children for over a decade, says, “Today’s kids are intelligentand are tomorrow’s thought leaders. Its important for us to teachthem the concept of “Upcycling”. Its about creating something new , useful andof higher value using discarded objects. I think this festival is one of akind, because it’s not easy to find a platform where children get anopportunity to learn and have fun together. I really thank Max Fashionfor being so encouraging and supportive to the kids around the country.”
VasanthKumar, the Executive Director of Max Fashion said, “Max stands for fashion for the entirefamily, we believe in bringing them closer through our initiatives. The idea ofkid’s fest is to make summer more fun for kids, ignite their young minds andteach them skills which they will use in future.
We are happyto associate with Rob who with his enriching experience in DIY, will helpspread the message of Upcycling in more fun and engaging manner for the kids.It’s rewarding to see how parents and kids enjoyed being part of the Max KidsFestival.”
JitenMahendra, VP Marketing said “At Max, we continuously strive to engage with our customersthrough innovative, fun and engaging initiatives. This summer we bring to youspecially designed Disney Merchandise to coincide with release of the mostawaited blockbuster “Cars 3”. Max Kids festival is in its 6th yearand we saw more than 8000 kids participate actively last year. This year we areexpecting more than 12000 kids across the country to participate in variousactivities.”
One of the Parents whose kid attended the DIY workshop, said, “My Kid loves watching M.A.D stuff with Rob. I am extremely happy for my kid who has learnt the DIY activities from the master himself.
Max Kids Festival is an annual activity conducted by India’s leading value fashion brand, Max Fashion, where their goal is to help children and parents spend quality time with each other. Max Kids festival is a 5-year-old property which has garnered popularity among kids and parents equally in the past. This year, Max Fashion has exclusively tied up with Disney for Max kids festival and has also launched a complete new range of Disney merchandise featuring Cars and Mickey mouse and Minnie Mouse at their stores. Apart from DIY, customers can also expect entertaining activities at Max Stores every weekend which includes storytelling, track racing and craft workshop